|Chief Patron||Patron||Conference Co-Chair|
Mr. Naveen Jindal
O.P. Jindal Global University.
Prof. C. Raj Kumar,
O. P. Jindal Global University.
Prof. Vithala R. Rao
Deane W. Malott
Professor in Management, Professor of Marketing and Quantitative Methods
Johnson Graduate School of Management, Cornell University.
Anchal Professor of Marketing
Smeal College of Business
Penn State University.
Prof. Tapan Kumar Panda
Dean and Professor of Marketing
Jindal Global Business School
O.P. Jibdal Global University India.
Internet and digitization of business has altered the orientation towards marketing. Democratization of information through increased Interactivity and attempt of marketers to continuously engage with its customers has brought a paradigm shift to both marketing theory and practice. While this summer conference aims to explore the emerging areas in marketing due to digitization, the emphasis is also on listening to and engaging with scholars on the impact of digitization on various domains of marketing and to discuss the opportunities that have emerged for a marketer in a borderless world.