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The Conference

 

Chief Patron

 

Chief Patron

Mr. Naveen Jindal

Chancellor,

O.P. Jindal Global University.

 

Patron

 

Prof. C. Raj Kumar,

Vice Chancellor,

O. P. Jindal Global University.

 

 

Conference Co-Chair

 

Prof. Vithala R. Rao

Deane W. Malott

Professor in Management, Professor of Marketing and Quantitative Methods

Johnson Graduate School of Management, Cornell University.

     
 

Prof.Arvind Rangaswamy,

Anchal Professor of Marketing

Smeal College of Business

Penn State University.

 

     
 

Prof. Tapan Kumar Panda

Dean and Professor of Marketing

Jindal Global Business School

O.P. Jibdal Global University India.

Internet and digitization of business has altered the orientation towards marketing. Democratization of information through increased Interactivity and attempt of marketers to continuously engage with its customers has brought a paradigm shift to both marketing theory and practice. While this summer conference aims to explore the emerging areas in marketing due to digitization, the emphasis is also on listening to and engaging with scholars on the impact of digitization on various domains of marketing and to discuss the opportunities that have emerged for a marketer in a borderless world.