Associate Professor & Vice Dean (Research)
B.Business; M.Phil (University of Queensland); PhD. (University of Melbourne)
Dr. Laknath Jayasinghe is an Associate Professor in Marketing & Vice Dean (Research) at JGBS.
Laknath gained his PhD in consumer anthropology at the University of Melbourne. His research examines the deep meanings and processes of consumer culture, and uses advanced qualitative methods to explore the consumption of brands, products, services, and ideas. He researches within the contexts of culture and globalisation, class, caste, gender, sexuality, and family identity.
Laknath’s research on television advertising response in family households, published in the elite Journal of Consumer Research, was acclaimed by the Marketing Science Institute as one of 16 “must read” scholarly marketing research papers published globally in 2013. More recently, his work on reflexivity in marketing research was published as lead article in a special issue of Australasian Marketing Journal.
Current research projects involve studying class and status practices in alcohol brand consumption in New Delhi; stakeholder reflexivity in Indigenous Australian public health initiatives; and masculinity and consumption in immigrant communities in the west (invited for revise & resubmit at Journal of Consumer Research).
Laknath's teaching strengths are in brand management, consumer behaviour, and integrated marketing communication. He also teaches courses in understanding markets and consumers, social media management, and qualitative research methods, and has previously taught undergraduate and postgraduate students at Australian universities such as Macquarie University, University of Newcastle, and Monash University.
Consulting and Commercial Career
Prior to his appointment at JGBS, Laknath was Research Director at 66south, Sydney, a boutique research firm offering specialist qualitative insights to the healthcare sector in Australia; and was also Research Manager at Ward6, one of the Asia-Pacific's leading advertising agencies serving the healthcare and medicines sector. He has also been a brand research & development consultant in Melbourne to innovative and award-winning research firms such as Latitude Insights and Forethought Research. Prior to his research career, Laknath worked for the advertising media planning giants Zenithmedia and Mindshare, both WPP-owned companies.
As a media commentator, Laknath's work has appeared in Australian marketing trade publications such as B&T and Marketing Magazine; in public affairs portals such as New Matilda, and in international news publications such as The Australian, The Age (Melbourne), and the Daily News (Sri Lanka).